Diaspora Life :: MARKETING MADE EASY ::

Diaspora Life

Last Updated on Wednesday, 14 July 2010 13:30

Diaspora Life is Toronto, Canada's leading statistics-based promotional company specializing in Popular Multi-Culture Research (PMCR).

We are recognized as the "Yellow Pages" of the Popular Multi-Culture Industry (PMCI) due to our extensive resource database which boasts the largest grassroots-corporate network.

Diaspora Life produces dynamic marketing campaigns which include:

Brand Leveraging
Product Placement
Taste Maker Endorsements
Viral Marketing
Sponsorship Package Development
Cookie-Cutter & A La Carte Programs

Diaspora Life is the only company in Toronto, Canada that leverages the Popular Multi-Culture Demographic (PMCD) by penetrating the lifestyle with consistent promotional programs that far exceeds the demands of our clients and the consumer demographic they say seek to test brand concepts with or sell their products to.

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Promotional Strategies

Last Updated on Sunday, 11 July 2010 08:30

Diaspora Life specializes in producing promotional strategies that uphold the integrity of our clients while assisting them to penetrate the the consumer lifestyle of the Popular Multi-Culture Demographic (PMCD).

Our team is equipped with the tools and technical skill sets as well as having access to a resource database and network that allows our clients' services and products to be placed directly into the hands of the PMCD.

Through brand concept testing and dynamic product placement programs, Diaspora Life converts our promotion of your company into an increase in sales of said product/services. Your unique marketing campaign will also allow for customer feedback to strengthen the relationship between your company and the PMCD.

Product Placement

Last Updated on Friday, 16 July 2010 00:06

Diaspora Life specializes in obtaining product placement for our clients.

The Process is simple:

Assess your company
Identify what resources can be leveraged
Re-package your assets
Develop: biography, press release, electronic press kit
Increase your Social Status via online/print presentations
Re-introduce our clients to potential partners

Diaspora Life strengthens the capacity of our clients in order to forge new relationships through what we call our Action Plan Wrap Around Program (A.P.W.A.P.).

A.P.W.A.P. is a leading formula synthesized by the Diaspora Life team which includes promotional campaigns which start with conceptual development to executing marketing programs to assessing the effectiveness of the targeted consumer market.

Caribana 2010

Last Updated on Sunday, 11 July 2010 08:36

Diaspora Life has an extensive resource network during the Caribana Season. Our partners range from corporate brands utilizing our services to have their products placed at special events. Our specialty during the Caribana Season ranges viral online and offline marketing project management to brand partnerships.

[TnT] Taste Makers & Trendsetters

Last Updated on Sunday, 11 July 2010 08:37

Toronto has a list of Taste Makers and Trendsetters in the Popular Multi-Culture Demographic (PMCD).

Here are a short list of titles:

Producers of Club Culture
Radio Personalities
Bloggers
Connoisseurs of Art Culture
Event Hosts
Fashion Designers
Musicians

Diaspora Life is responsible for partnering brand names with these Taste Makers and Trendsetters to leverage products to penetrate the PMCD who are tech-savvy, have an excessive high disposable income, and high propensity to consume goods and services that visibly support Popular Multi-Culture.